Do You Need a Separate Instagram for Your Podcast?

This is always a hot topic for my community and clients. I’m asked weekly, “Do you need a separate Instagram for your Podcast?”

As usual, there are pros and cons — but I also have a lot of personal thoughts and experiences with this one, so I’ll share that (because the more info you have to make a decision, the better).

As always, you can listen to the related episode on Moms Who Podcast here:

Should You Start a Separate Instagram for Your Podcast?

The short answer is “maybe.” It’s up to you, and I say this because while a dedicated Instagram can bring a ton of new visibility and brand awareness, it can be energy-draining, repetitive, and time-consuming, which we don’t have much of (I mean, sometimes it’s even hard to find time to record a podcast episode, let alone operate another Instagram account). 

Rather than giving you just a brief overview, I do want to cover the official pros and cons of starting a separate Instagram account for your Podcast:

The Pros

If you create a totally separate Instagram account for your podcast, that account will help you establish your authority and identity. If you set it up strategically, people are more likely to know when they click on your Instagram account from your podcast if they’re going to follow or not.

For example, if they love your show and enjoy your episodes, when they click through to your Instagram account, they’re likely to go ahead and hit follow. 

You can also separate the content you post, so you’ll have all your podcast quotes, features, audiograms, etc., on your podcast Instagram rather than overwhelming your usual IG feed. This can help you focus more on your podcast guests when you have them, as you’ll truly be featuring their expertise on another dedicated channel.

And what may be my favorite benefit: increased engagement and community building. With a separate Instagram account, you’re truly building a community of engaged and loyal listeners. They want to know what’s coming next, they want to listen to the latest episode — they’re here for you and your show!

The Cons

The main con of running a separate IG for your podcast is the time and effort. It’s going to be a lot more effort than you’re required to put in for a podcast — and you have to be careful not to bite off more than you can chew. 

In that same sense, it’s going to be a challenge to consistently create and curate content for both of your Instagram accounts (your regular business account and your podcast). Figuring out what to share and where to share it can become very overwhelming very quickly. 

Lastly, it’s hard to prevent content overlap and repetition. While I love repurposing content and repeating your message — too much can easily become boring for your audience and community, and duplicating content is an Instagram mistake that can cost you your followers.

What to Do If You Start Another IG Account (and Even if You Don’t)

As a podcast manager and podcaster, I don’t really feel the need to start another Instagram account for my podcast; all my information and content are aligned on all my platforms — but if I had the budget to outsource, it would be something I would consider.

So, what happens if you don’t create a new account? How do you market your podcast? My biggest tip: share everything on stories! Stories are a good place to talk about your content on other platforms because you can link to it, and it’s more temporary than in-feed posts. 

Also, don’t shy away from sharing your podcast content as an audiogram or as a feed post; remember that not all of your audience will be interested in your podcast, so don’t skip out on creating original content there, too.

Now, if you decide to start another Instagram account, my biggest tip for you is this: time. Make the time. Since you’re starting the account, you have the responsibility to keep up with your account. It can be hard, but keep up with it, continue to post, and make it a priority in your marketing.

And, as always, if you need extra support in your show or just someone to answer all your questions about podcasting, come join the Moms Who Podcast Facebook Community!